My Journey to Decaf - How better sleep and better coffee changed everything

Coffee Was My Constant

When I started Decaf Savvy, it wasn’t just about launching a brand—it was about sharing a shift in perspective. For years, like many of you, coffee was a constant in my life. A daily ritual. A comfort. A way to kick-start the morning. But over time, my relationship with caffeine started to change.

A Journey That Sparked a Passion

The idea for Decaf Savvy had its spark long before I made the personal switch to decaf. Back in 2014, I took a year off to travel. It was a journey that led me to Colombia’s lush coffee farms, where I first saw the incredible craftsmanship behind each cup. Later I was also lucky enough to visit Vietnam, where again coffee culture pulses with energy and creativity. Those experiences deepened my appreciation for coffee—not just as a drink, but as a culture, a connection, a craft. That passion eventually became the foundation for Decaf Savvy. But the personal pivot to decaf came later.

The Subtle Signs

For a long time, I didn’t think twice about my caffeine intake. But I started noticing patterns: if I skipped my morning coffee, I’d often end up with a dull, persistent headache. It wasn’t extreme, but it was telling. It took a little while to realise, but clearly my body had grown to rely on that morning dose. That realisation coincided with another growing issue: disrupted sleep.

Caffeine and Sleep Don’t Mix

Caffeine had always been part of my routine, but I started to see how it was lingering longer in my system than I thought. An afternoon coffee began to throw off my sleep, leaving me tossing and turning into the early hours. The effects were subtle at first, but over time it became clear that caffeine was having more of an impact on my overall wellbeing than I wanted to admit.

Making the Switch

So I gradually cut back. Switched to decaf. And honestly, I haven’t looked back. These days, I can enjoy coffee whenever I want—morning, afternoon, or evening—without worrying about sleep or headaches. That freedom has been a game-changer.

The Decaf Dilemma

But here’s the thing: once I was all-in on decaf, I realised how limited the options were. Too often, decaf felt like an afterthought—a bland, solitary option lurking at the bottom of a menu. And that’s when the mission for Decaf Savvy really clicked into place.

Decaf Without Compromise

We believe choosing decaf shouldn’t mean compromising on flavour, variety, or quality. We’re here to celebrate decaf in all its richness—partnering with some of the UK’s best roasters to bring together exceptional beans from across the world. Because great coffee isn’t about caffeine—it’s about character. 

Why Decaf Savvy Exists

Decaf Savvy exists to make it easy for people who drink decaf to find amazing coffee in one place. No compromises, no bland brews—just a curated selection of exceptional decaf from roasters who take it seriously. Because great coffee should be for everyone, no matter the caffeine content.

James

Founder - Decaf Savvy

Creating a buzz about decaf