One Week In: A Personal Thanks From Decaf Savvy

It’s only been a week since we opened the virtual doors to Decaf Savvy, and honestly, it feels incredible to finally say it. For so long, the idea of a true home for exceptional decaf coffee was more than just a passion—it was a mission, a vision. Now, the store is live, the beans are fresh, and the first orders have already made their way to your kitchens.

And what a week it’s been! As the founder, I want to take a moment to express my heartfelt thanks to everyone who has joined us so far. To everyone who has visited the site, placed an order, liked and shared a post on social media, or simply brewed a cup of our coffee—thank you. From the bottom of my mug, it genuinely means the world.

My love affair with coffee began years ago on my travels around the world. That experience deepened my appreciation for coffee as a culture, a craft, and a connection. That passion became the foundation for Decaf Savvy, born from a simple realisation: finding truly great decaf shouldn’t be this hard. It’s about choice, not compromise.

We’re proud that Decaf Savvy is artisanal at heart. Each of our signature decafs is carefully selected for quality and flavour, then lovingly packed in-house to ensure freshness and a consistent taste in every bag. Every order is packed and shipped directly by us, so you can be confident it arrives with the utmost care and speed. It’s personal, and it’s a promise: your coffee is treated with the same attention and dedication that inspires everything we do.

We’re starting small, yes, but every order, message, and shared moment reinforces our belief that this mission—to champion decaf without compromise—is resonating. Decaf can be every bit as exciting, flavourful, and satisfying as any other coffee. It’s about putting flavour, quality, and variety front and centre, where they belong.

Decaf Savvy isn’t just “our” project—it’s something we want to build with you. Your feedback, your stories, your favourite brews—they’ll shape what comes next. We’re excited to hear about your first sips, your first subscription deliveries, and those moments when you taste decaf and think, yes, this is the one.

This is just the beginning. We’re excited to build a community of coffee lovers who appreciate decaf for what it truly is: rich, flavourful, and crafted to be savoured at any moment.

Thank you for being here. For taking the first sip with us. For helping decaf finally get the love it deserves.

Cheers to fresh starts, bold flavours, and coffee that wakes you up without compromise.

James

Founder - Decaf Savvy

Creating a buzz about decaf