The New Home of Decaf Coffee
At Decaf Savvy, we believe it’s time Decaf took centre stage. For too long, it’s been the quiet option — available, but overlooked. We’re here to change that, with a space that puts flavour, quality, and variety first.
But this isn’t just a brand — it’s a story that started over a decade ago.
In 2014, I took a year off to travel — a chance to explore the world, meet new people, and try all the food and drink I could find. On a visit to a small coffee farm in Colombia, something clicked. Coffee wasn’t just about caffeine — it was about ritual, connection, and craft. That experience sparked a passion that’s stayed with me ever since. Over time, that passion evolved into something bigger: a vision for a new kind of coffee space.
Fast forward to 2025, and that spark has become Decaf Savvy — a curated home for decaf lovers who want the full coffee experience, without compromise.It all started with a simple realisation: we love decaf, and finding truly great decaf shouldn’t be this hard. Again and again, we searched for options that matched the depth and variety of specialty coffee. Too often, we found just one roast, one choice — another reason decaf felt like an afterthought.
We knew there had to be more.
So we built Decaf Savvy — a place where decaf is the main event. Partnering with some of the UK’s top roasters to bring you an evolving selection of standout decafs from around the world. Each one is chosen for its flavour, craft, and character — not just because it’s decaf, but because it’s genuinely delicious.
Whether you love deep chocolate notes, bright fruit acidity, or clean, balanced cups, you’ll find something worth savouring here. Variety is central to what we do — and discovering new favourites is part of the fun.
Our mission is simple: To make discovering great decaf easy.
We believe great coffee isn’t about caffeine — it’s about character. It’s about slow mornings, shared cups, and finding a roast that just gets you. When decaf is done right, there’s nothing missing. In fact, there might be even more to love.
That’s why Decaf Savvy is more than an online store. It’s a platform for discovery — with flexible subscriptions, seasonal features, and expert picks to help you explore or stick to your favourites, effortlessly.
We also care about how your coffee gets to you — where it’s grown, how it’s decaffeinated, who roasts it, and how it’s delivered. Our partners are chosen not just for quality, but for their ethics and sustainability.
If you’ve ever felt like your love of decaf wasn’t fully supported, you’re not alone — and you’re exactly who we built this for.
Decaf Savvy is here to champion a better experience. More flavour. More variety. More joy. Because choosing decaf shouldn’t mean missing out — it should make a bold statement.
We’re excited to be launching 6 October. In the lead-up, we’ll be sharing bold thoughts, fresh ideas, and our love for all things decaf. Join us!
James
Founder - Decaf Savvy
Creating a buzz about decaf