We’re Almost Ready! Here’s What to Expect at Launch
The countdown is on!
After months of sourcing, tasting, and perfecting, we’re almost ready to open the doors to Decaf Savvy — your new home for exceptional decaf coffee. It’s been quite the journey: from early days exploring coffee cultures around the world, to meeting roasters who share our passion, to curating a line-up we’re proud to share. Every step has brought us closer to this moment.
And now, we’re days away from giving decaf drinkers something they’ve been waiting for — variety, quality, and flavour, all in one place.
We’re not here to “make do” with decaf. We’re here to make it brilliant.
Your Decaf, Your Way
At launch, you’ll be able to choose from three carefully selected House Decafs — each one crafted to showcase what decaf can really be when flavour, quality, and craftsmanship come first.
Brazil Safira – A rich, full-bodied classic with layers of dark chocolate that linger on the palate. Swiss Water processed to preserve its natural depth, this is the ultimate comfort cup. It’s just as happy in a creamy latte as it is in a velvety cappuccino or a bold filter brew. If you’re after a smooth, indulgent everyday coffee, this is the one to keep stocked in your kitchen.
Mexico Turquesa – Gentle, mellow, and moreish. Think smooth milk chocolate with a subtle nuttiness that makes it effortlessly drinkable at any time of day. Grown at lower altitudes and processed using pure mountain water, this coffee has a relaxed, rounded profile that’s perfect for slow mornings or an afternoon pick-me-up without the caffeine.
Colombia Tumbaga – Our premium, lightly roasted decaf. A vibrant, sweet, and complex roast that offers notes of crisp apple, rich chocolate, and brown sugar. High-altitude growing conditions and natural Sugarcane decaffeination bring out a clean yet indulgent character. If you want something with personality and depth, this is your go-to.
Every House Decaf is available as whole beans or ground to order, so your coffee arrives fresh and ready for your preferred brewing method. You can order as a one-time treat or keep your supply topped up with one of our flexible subscriptions.
Subscriptions Made for You
Our subscriptions aren’t just about convenience — they’re about exploration. Each one is designed to bring you fresh experiences, new flavours, and that satisfying moment when you open a new bag and breathe in the aroma for the first time.
The Decaf Savvy Subscription – The simplest way to enjoy variety without overthinking your next brew. We rotate through our three House Decafs, sending you something different with every delivery. One month you might be sipping the chocolatey comfort of Brazil Safira, the next, the lively brightness of Colombia Tumbaga. It’s a journey through flavour, right from your kitchen counter.
The Decaf Savvy & Friends Subscription – This is where things get really exciting. Alongside our House Decafs, you’ll also receive standout decafs from some of the UK’s best specialty roasters. Each delivery is a new adventure — one that could take you from a honey-processed Ethiopian to a sweet Rwandan, and then to a deep, nutty Burindian — all without leaving home. It’s the closest thing to a global coffee tour, minus the airport security.
Join Us at Launch
We’re here to make discovering great decaf easy, exciting, and shareable. And we want you in from day one.
Sign up to our mailing list now and you’ll get 20% off your first order. Even better — share the link with friends and they can join too. You enjoy better coffee together, and everyone saves.
When we go live, be the first to know — and first to shop. Whether you’re after a bag of Brazil Safira for your morning cappuccino, a monthly rotation to keep your tastebuds guessing, or a world coffee tour through our “& Friends” subscription, launch day is your moment to start.
Decaf Savvy is almost here - Launching 6 October.
Flavour without compromise. Quality without question. And a community of coffee lovers ready to prove that decaf deserves a place at the top of the menu.